What a filmmaker has to do is to convince the Investor with the assurance of the audience. This can't be done by just talking, who are they? how will you get to them? and many other questions will be asked and it's upon how the filmmaker answers them that the investor is convinced.
"In Uganda, a filmmaker will make his movie regardless of the budget, makes his 10000 copies of DVDs sell them for a certain amount of money and he is done and comfortable, goes back does the same thing all through," said Samuel. The other marketing and distribution models like Streaming services, Cinemas, Theatres, Festivals, Social Media, and others remain unexploited.
The industry doesn't have clear statistics which makes it hard for a filmmaker to convince the Investor. Every Investor would like to have clear estimated numbers you are going to give him as an audience in which the industry doesn't have. Which makes it like a blind walking without a director moving into something he doesn't know.
There is also a poorly cooked production in the film industry that paints a bad image for the industry which scares away potential investors.
This is because there is no clear and strong regulatory body to regulate what can be put to market in terms of Quality, those present are filmmakers themselves and some are the ones producing the mediocre quality movies and others are friends to those making poor quality work which makes it hard to stop themselves and their friends.
This puts us to the last and primary reason; Lack of clear governing and management body to regulate and manage the Industry. To make decisions that would make the industry a success. In the industry, their a couple of many bodies that do what they feel like doing, and the would-be regulating body hasn't done enough go streamline this kind of business.